Stepping In When the Pace Picked Up
Supporting a High-Profile Launch During Peak Season.
During a busy seasonal period, Della Vite’s team needed extra capacity to deliver a high volume of campaigns without slowing momentum or softening the brand. We partnered closely with their Head of Marketing to step in during a concentrated launch window, taking ownership of email execution so campaigns could move quickly without adding pressure internally. Our role was to plan, write, build, and deliver campaigns at pace, ensuring launches, activations, and seasonal moments landed clearly, on time, and in the right order, while the internal team stayed focused on the wider business.
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Launch Campaigns That Sold Out and Sustained Momentum.
We planned, wrote, and delivered the majority of email campaigns sent during this period, including the launch of Della Vite’s Spritz range, which sold out completely. This was followed by the Christmas Spritz release, alongside brand-led campaigns designed to support wider activation and maintain visibility through peak trading. Alongside launch activity, we delivered campaigns tied to in-store promotions, seasonal sales moments over the Christmas period, and deeper segmentation work to ensure messaging felt relevant to different subscriber groups. The result was a sustained run of campaigns delivered at speed, without adding strain to an already busy internal team during one of the most important parts of their calendar.
