Building the Foundations for Long-Term Growth
Turning Repeat Guests Into a Predictable Revenue Channel
Arthur's Storehouse needed a way to keep guests coming back across both its Pavilion KL and Bukit Jalil locations, without relying on walk-in traffic alone. We partnered with their Marketing Manager to stand up a full campaign engine from scratch — building out email sends tied to the moments guests actually care about, from seasonal occasions like St. Patrick's Day to weekly draws like Weekday Guinness, alongside birthday promos, food-led offers, and reservation-driving pushes. Our role was to plan, write, and send these campaigns consistently month over month, giving the internal team a channel that could reliably fill tables without extra day-to-day management.
Consistent Sends Driving Bookings and Repeat Visits at Both Locations
Since launch, we've delivered a steady monthly cadence of campaigns — St. Patrick's Day, Weekday Guinness, Hokkien Mee, Drive Bookings, Mother's Day, Comedy Night, FIFA World Cup, and Birthday Month promos among them — sent to audiences of over 11,000 contacts per campaign. Early sends already produced strong engagement (open rates as high as 54%, click rates up to 8%) and generated direct, trackable bookings from email alone. More notably, repeat guest rate moved upward at both locations during this period — Pavilion KL from 25% to 32%, and Bukit Jalil from 22% to 27% — alongside RM110,490 in revenue and 81 reservations at Pavilion KL, and RM47,703 in revenue and 71 reservations at Bukit Jalil, over the trailing 30 days. The result is a campaign rhythm that's turning email into a measurable driver of both new bookings and returning guests, with deeper attribution reporting still to come as the platform matures.
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