Are you investing in email marketing? You should be.
We’re going to give you three reasons why email is still one of the most effective forms of marketing out there. Keep reading to learn more!
Marketing emails can come off as spammy from the customer’s perspective, but there is a way to make them work for you. A well-crafted email marketing strategy will connect your customers and turn one time clients into loyal followers who buy everything you recommend!
Take a look at the world of email marketing and the benefits it can bring to your brand.
1. Email marketing is the most cost-effective form of marketing
You know that email is a really important way to reach your customer base, but did you realize how profitable it can be? Hubspot reports 59% of marketers say emails are their biggest source of return on investment (ROI). And segmented campaigns have seen as much 760%. If this isn’t enough evidence then take into consideration-a study found 60% of people who receive an email make at least one purchase based on what was advertised within the message.
Email marketing is also a great way for seasonal businesses (especially ones that are just starting out) to communicate with their target audiences. Email campaigns can also help these types of companies save time and money by being much more efficient than traditional forms of advertising like TV commercials or radio spots; they’re 40 times better at driving conversions too!
We’ll share some email marketing strategies that will increase your sales in a separate post - look forward to it!
2. Emails are more personal than any other form of digital advertising
Let’s be honest, there is no better way to get your customer’s attention than with an email. The flexibility that emails offer when it comes to content and personalization can’t be matched by any other medium: you have the option of creating multiple campaigns each tailored specifically for their individual needs; all while maintaining consistency across every variation in subject lines (including those containing just first names) AND achieving higher click-through rates!
Cleverly crafted emails are simply unmatched when it comes to flexibility & effectiveness. Using the power of varied content and personalization, it’s far easier to connect with customers through customized campaigns tailored just for them!
3. It's easier to track your ROI with email marketing
Luckily, many Email Service Providers like Klaviyo offer simple yet deep metric reporting where you can extensively track all the juicy details such as: ROI (return on investment), conversion rates - which measure how many people actually buy something from your brand, list growth rate meaning more new subscribers per month compared to old ones and much much more.
The metrics give you a better understanding of what content works best for different audiences because it directly shows how many people opened your emails and which links were clicked on. For example, an impressive open rate means that the person who opened their email was very engaged in reading from us no matter when they did so! Here’s an example using Klaviyo:
Summary & Getting started with email marketing
One of the most overlooked aspects of online marketing is email. When it comes to online marketing, the majority of your time tends to be spent on PPC and social media. While this is effective for many businesses, there are significant drawbacks that can make a significant difference in how much you accomplish if overlooked such as email campaigns which allow D2C Brands to keep their potential customers engaged while also retaining them so they don’t go elsewhere!
Check-list to get started with email marketing
- Find a suitable email marketing service provider (our recommendation Klaviyo)
- Add Discount-incentive newsletter sign-up forms to your store.
- Create an email marketing list.
- Define your email marketing goals.
- Choose and edit your on-brand newsletter template.