Kabloom wanted to be consistent with their email campaigns and consequently increase conversions as they saw potential in their email list. When we began working on Kabloom's email strategy, their initial conversion rate was 5%. Understanding their brand first and creating custom branded emails and automated flows for them, we designed a spectacular customer journey for Kabloom.
- Build campaigns that create product awareness and brand loyalty
- Provide incentives to new subscribers and expose them more to the brand's identity
- Increase email list
- Send out campaigns consistently
We set up their Klaviyo account and created several flows for them such as the welcome flow, abandoned cart, post-purchase, customer win-back, browse abandonment, and several reminders that follow up with the active subscribers providing them incentives to take action and complete their purchase.
By sending out regular campaigns with value-added content as well as sales-driven content, we segmented their email list to better understand the needs of their subscribers. A custom content calendar was built for them using our Email Campaign Blueprint, which included all the campaigns we can potentially run for Kabloom throughout the year.
Using engagement metrics and conditional splits, we segmented their audience to target them based on their level of engagement. By A/B testing subject lines and preview text, we optimized the automated flows and campaigns to get the best open and click rates. We also reduced friction in the customer's purchase journey by providing auto-applied discount codes on checkout, limiting the number of steps that are needed for completing a purchase.
“Volt got to grips with our business values, tone and message very quickly and within days they were creating templates and campaigns that met our needs.”
- Build essential automated flows to improve the customer's purchase journey
- Optimize flows and campaigns with A/B testing
- Increase conversion rates and customer engagement
- Segment the email list for better targeting
- Create a content calendar
- 31% Increase in store revenue
- 1200% Increase in engaged subscribers
- 35% Average open rate
- 5% Click Rate